Brand Deal Calculator

Use with Caution: For best results, consider using this calculator alongside your own insights, market research, and data specific to your content and audience.

Platform Type: Content Niche: Audience Size:

The total number of people following or subscribing to your content on the selected platform.

Engagement Rate (%):

Use the slider to indicate what percentage of your audience interacts with your content.

Engagement Quality:

Rate the quality of your engagement from 1 (Very Low) to 10 (Outstanding). Learn more about engagement quality.

Medium

Custom CPM Rate (Optional):

Custom CPM can help make your revenue estimate more accurate if you have past sponsorship data.

Audience Region:

Select the primary region where most of your audience is located. This can impact CPM rates.

Brand Deal Calculator Support Guide

1. Getting Started

Learn how to use the Brand Deal Calculator effectively to estimate your potential earnings from sponsored content.

Step-by-Step Instructions:

Select Platform Type: Choose the platform where you publish content (e.g., YouTube, TikTok, Instagram, etc.).
Input Audience Size: Enter the number of followers, subscribers, or email list size.
Adjust Engagement Rate: Use the slider to set the percentage of your audience that engages with your content.
Set Engagement Quality: Rate the quality of engagement from 1 (low) to 10 (high).
Customize CPM Rate: (Optional) Enter a specific Cost Per Mille if you have data on sponsorship rates.
Select Audience Region: Choose where most of your audience is located, as it can affect CPM rates.

2. Definitions & Explanations

Platform Type: The social media or content distribution platform you use. Different platforms have varying CPM rates.
Audience Size: The total number of people following or subscribing to your content. This number influences how much you can charge for brand deals.
Engagement Rate (%): The percentage of your audience that actively interacts with your content (e.g., likes, comments, shares, views). Higher engagement rates generally lead to better brand deals.
Engagement Quality: A subjective rating from 1 to 10 that reflects how meaningful or valuable your audience interactions are. For instance, long comments or high watch time indicate high-quality engagement.
CPM (Cost Per Mille): The amount an advertiser pays for 1,000 impressions of an ad. CPM rates can vary based on platform, audience demographics, and content quality.
Audience Region: The geographical location of your audience. CPM rates can be higher in regions like North America compared to other areas.

3. Frequently Asked Questions (FAQs)

Q: How accurate are the revenue estimates?
A: The estimates are based on industry-standard CPM rates and engagement metrics. Actual revenue may vary depending on specific brand partnerships and negotiation terms.

Q: What should I enter for Engagement Quality?
A: Rate your engagement quality based on how your audience interacts with your content. If your followers engage deeply (e.g., long comments, thoughtful discussions), rate it higher.

Q: Why does Audience Region matter?
A: Brands may pay more to reach audiences in certain regions, such as North America or Western Europe. This setting helps adjust your CPM rates accordingly.

4. Best Practices for Accurate Estimates

Use Reliable Data: Make sure your audience size and engagement metrics are up to date.
Consider Multiple Campaign Types: Think about single posts vs. long-term partnerships when negotiating deals.
Leverage Past Campaign Data: If you have past sponsorship experience, use those insights to set a custom CPM rate.